The setting is the fishing village of José Ignacio, where Paula’s heart dropped anchor over 20 years ago, and her love for knittingbegan. Located on a peninsula jutting out to sea in southern Uruguay, José Ignacio showcases breathtaking ocean views and sunsets. It boasts a picturesque 1877 lighthouse and golden beaches. Formerly a sleepy nook by the sea, it has morphed over the years into the place to be in the South American summer months.
Inspired by the José Ignacio culture and the ocean’s essence of elegant simplicity, and grounded on the premise that comfort and style can be harmonized, Paula’s all-season fashionable knitwear is the perfect companion for seamless walks on every waterfront, under crisp breezy skies.